When Ear, Nose and Throat specialist Dr. Aviva Fliker first approached us, she was preparing to open a new practice in New Brunswick. With no local brand presence, she needed a strategy to quickly build trust among both potential patients and local referring physicians.

We began crafting a region-specific social media strategy that focused on warm, accessible, and educational content designed to reach prospective patients. At the same time, we launched a LinkedIn presence targeting medical professionals in the region in an effort to build connections, boost visibility, and lay the ground work for collaborative care.

To further support referral growth, we helped Dr. Fliker develop a custom introduction package for local GPs. This included personalized letters, branded referral sheets, and professional design that reflected her warm, patient-first approach.

When Dr. Fliker relocated to Toronto, we continued to support her practice growth - this time targeting an urban audience. We adjusted her content strategy to reach new patients in the GTA while also focusing on building brand awareness among physicians and specialists in the area. Our content continues to emphasize patient education, trust-building, and professional credibility - consistently resulting in direct referrals. In addition to ongoing content creation, we supported Dr. Fliker's website launch and helped develop brochures that align with her brand and values.

Today, Dr. Fliker has a trusted digital presence across platforms, a consistent flow of patient referrals, and a strong reputation across multiple regions, built through intentional, relationship-driven marketing.